The profound experience and the passion for Sangiovese
are the origin of Val delle Rose in Maremma region.

In 1996, the Cecchi family purchased the Val delle Rose winery in the small town of Poggio la Mozza, which is in the heart of the production area of Morellino di Scansano. At the time of purchase, Val delle Rose had its vineyards roughly planted on 25 hectares.

The Cecchi intervention was similar to a small farming revolution in that the agricultural techniques used up until then did not guarantee the consistent quality needed for a winery to survive.

With soil studies in hand, and the known practices carried out in many other places - Maremma revealed an enormous potential in its terroir; so much so the winery decided to enlarge the planting area to its current 100 hectares, where the star varietal is Sangiovese (minus the Vermentino part).

The vines are densely planted and vary between 5000 to 5500 plants per hectare. This involves a “logical” density - allowing the plant a slow flowering phase that is rich in air circulation. These aspects are fundamental in obtaining the right balance necessary for the wine’s quality.

After the proper and skillful arrangement in the agricultural sector of the winery, construction on a new cellar/winery began. Today it is equipped with the most state-of-the-art technology, which allows the winery superior processing of harvested grapes.



The Tuscan Maremma is one of the new frontiers of quality Italian viticulture.

Its climatic characteristics that are so favourable to cultivation, together with the natural propensity of the soil - guarantee the ideal scene for agricultural investments.

Among the primary areas of high viticultural development, Morellino di Scansano is that which has proven to be the most decisive, achieving the ‘Controlled and Guaranteed Designation of Origin (D.O.C.G.)’ in 2007.

The expansion of the cultivated area was about 1500 hectares and involved six municipalities in the province of Grosseto. Scansano is at 500 meters above sea level. The cultivated areas’ slopes face the town center and descend towards the sea. Here, Sangiovese expresses its warmth and body but without denying its natural acidity qualities that make it the ideal companion for Italian cuisine.

In recent years, the biggest challenge has been in regards to global warming. The effortless ripening of the past - today has become excessive heat which can damage the delicate balance of the grapes.

For this reason, it is fundamental to precisely understand the interaction between the plants and the soil, the density of the implantations and the management of the canopy. The experience of Cecchi in viticulture and winemaking has been a valuable resource to all of those who have invested in this remarkable territory.